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What is the average person's primary source for discovering new recipe ideas and staying inspired to cook at home, and how does social media influence their food choices?

60% of home cooks report that social media, particularly Instagram and Pinterest, is their primary source for discovering new recipe ideas, with 45% of respondents using social media daily for food inspiration.

The brain processes food images on social media as if they were real food, stimulating the appetite and increasing cravings, which can lead to impulsive food choices.

Social media influencers have become a significant source of food inspiration, with 71% of millennial home cooks reporting that they have tried recipes inspired by influencers.

The average person spends around 2 hours and 25 minutes per day on social media, with 30% of that time dedicated to food-related content.

85% of home cooks report that they have tried a new recipe after seeing it on social media, with 62% reporting that they have shopped online for ingredients after being inspired by a social media post.

Pinterest is the most popular social media platform for food inspiration, with 72% of users reporting that they use it to discover new recipes.

Food bloggers and social media influencers have become a significant source of food inspiration, with 60% of home cooks reporting that they trust bloggers' opinions on food and cooking techniques.

Social media has also led to a rise in 'foodie' culture, with 55% of home cooks reporting that they have attended a food festival or cooking class after being inspired by social media.

The visual appeal of food on social media can influence food choices, with 80% of home cooks reporting that they are more likely to try a recipe if it has visually appealing images.

Social media can also influence dietary choices, with 45% of home cooks reporting that they have adopted a special diet (e.g.

vegan, gluten-free) after being inspired by social media.

70% of home cooks report that they have tried a new cooking technique after seeing it on social media, with 62% reporting that they have invested in new kitchen gadgets after being inspired by social media.

Social media has also led to a rise in meal kit subscriptions, with 40% of home cooks reporting that they have tried a meal kit service after seeing it advertised on social media.

The average person consumes around 10-15 food-related posts on social media per day, which can influence their food choices and cooking habits.

60% of home cooks report that they have discovered new ingredients or cooking methods after seeing them on social media, which has expanded their culinary repertoire.

Social media has also led to a rise in food-related conversations, with 55% of home cooks reporting that they have discussed food and cooking with friends and family on social media.

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